Founder & CEO

Robin Doenicke, PCC



Crawling on my hands and knees to the 6,476m summit of Mera Peak in the Himalayas, drinking Ayahuasca with Shamans deep in the Amazon jungle, and my daily early morning martial arts practice of standing still for an hour.


Robin is an Australian entrepreneur, coach, and martial arts expert. A vocal prodigy, he was invited to study at the prestigious Sydney Conservatorium of Music, but declined in favor of business, working for four years as an account manager at advertising giant DDB.

In 1996, he moved to Japan to apprentice with Bujinkan Budo Taijutsu grandmaster, Dr. Masaaki Hatsumi, ultimately earning the top rank of Dai Shihan. He is today a popular teacher worldwide, and continues to immerse himself in new martial disciplines that complement and expand his knowledge – especially the Russian art of Systema.

In 2003, he co-founded Zensho, which soon became unanimously respected as Japan’s executive search leader in the legal sector. Recruitment International Asia confirmed this by awarding his firm trophies for service excellence in 2014, 2015 and 2016.

In 2016, sensing a global shift toward greater autonomy for working people, Robin took the bold step of recreating Zensho as a paradigm-changing ‘blue ocean’ platform that would liberate and reward recruitment professionals to a degree previously unseen. The market took note, and more awards followed, including “Best Company to Work For” and “Best Newcomer.”

Robin was named one of “30 People to Watch in the Business of Law in Asia in 2017” by Asia Law Portal, and featured in the acclaimed business documentary “The Movement,” released to a global audience in 2018. In 2019, Robin’s vision and commitment led Recruitment International to award him his market’s most coveted honor, “Business Leader of the Year,” and he was again recognized for leadership excellence in 2020 when APAC Entrepreneur magazine featured him as one of the “20 Most Influential Entrepreneurs in Japan.”

Coaching is an essential art for one so passionate about helping others accelerate the emergence of their potential. In 2020, Robin was awarded certifications — as a Stakeholder Centered Coach by world #1 Marshall Goldsmith, and from Andrew Neitlich’s renowned Center for Executive Coaching. He is also credentialed as a Professional Certified Coach by the International Coaching Federation.

When not turning the recruitment world on its head, he can be found braving the toughest Himalayan treks or exploring the mysteries of Ayahuasca in the Peruvian Amazon. He is a devoted husband and father to the three loves of his life — wife Yuki, daughter Emma, and son Joe — with whom he lives in Tokyo.

Robin’s motto: This is it. Let life flow.

Linkedin   |

Scroll to Top

Values: A message to our awesome tribe

Years from now, you may not remember the particulars of deals you closed at Zensho (or what the returns were). You will remember your colleagues and how it felt to work with them. The imprint you left on the world.

We invited you to join our tribe because you impressed us as someone who shares values intrinsic to our culture. But just to ensure we’re totally on the same page, here they are, spelled out in black and white and trimmed in our corporate colors.

Freedom is Zensho’s central pillar. Beyond the mere state of being free, for us the word carries with it a sense of obligation: “Freedom to…” What follows should define you as a person. Of course, to provide your business community with amazing service, but also to engage and give back to the world. And that’s where Autonomy comes in. Unlike the general implications of self-rule, ours leads not to detachment but to a broad and radical sense of interconnectivity. One that enables each of us to commune with others in infinite ways. Together, these two values empower you like nothing else on earth, and they’re here waiting for you.

So, what do we ask in return?

Transparency means not only having open books, but being one yourself. No secrets or ulterior agendas. It is to share personal and industry information without seeking to leverage it for profit or motivate others in any way. Its cousin, Clarity, is about including precision and context in the communication process. At Zensho, we always try to anticipate the details a fellow partner might need and supply them up front.

Which leads us to…

Collaboration. That is, to cooperate meaningfully. Because only through recognizing individual strengths can we thrive as a whole. For us, collaboration requires presence as we listen and respond, evolving toward a collective goal represented by the name of our charity initiative: Ayni (reciprocity). This can’t exist without Collegiality. How we care for each other and the tribe as a whole, share both opportunity and responsibility with open hearts – that’s what empowers us to excel as a firm.

With these six in place, our seventh value happens all by itself.

Harmony. When your environment manifests balance between all people and things – even forces that oppose each other – life just flows. Living completely becomes a state of being. After all, that’s the very meaning of Zensho.